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WRTTHSSHT
Alexander Hägele I Independent Creative Director I Conceptual Writer I Copywriter
Content Creator I Professional Daydreamer I Social Provocateur
_BILD am SONNTAG "Der Sportteil"
Sport ist einfach – wie viele Sportler immer wieder beweisen. Wie schön, dass es jetzt in der BILD am Sonntag einen Sportteil gibt, der genauso einfach ist: einfach zum Rausnehmen.
_BILD am SONNTAG "The sports section"
Sport is simple - as many athletes prove again and again. How nice that there is now a sports section in BILD am Sonntag that is just as simple: simply to take out. The camapign plays with quotes of great sportsmen, just like: "Anything with a curve is bad for our car" (Michael Schumacher) or "As long as I don't lose, the other guy can't win" (Boris Becker). In the film the poor guy is trying to explain: offside.



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